CVM Automation Specialist

About

Description

Ensure the effective planning and execution of the Enterprise’s Customer Marketing Strategy and against set objectives, targets and budgets, with a clear focus on maximising customer value through engagement. This includes all Customer Relationship Marketing journey communication, marketing tactical campaigns, upsell and cross sell campaigns, across the STI brands and 1Life brands on all channels with the purpose to create customer loyalty and advocacy, increase retentions, increase share of wallet and longer survival rate for higher customer Life Time Value (LTV). Conduct marketing automation system administration.

Responsibilities

• Digital Marketing Plan Execution Provide analysis to monitor performance of digital marketing campaigns
• Manage and execution of multiple customer engagement journeys and marketing campaigns across all channels on the Marketing Automation Platform
• Marketing Execution Deliver specified outcomes and provide others with expert advice while working within established marketing programs
• Marketing Planning Contribute to the development of tactical marketing campaigns
• Project and Program Stakeholder Engagement Plan and deliver stakeholder engagement activities to develop effective project working relationships and to ensure that stakeholder needs and concerns are identified and met

Qualifications

• Grade 12/ SAQA Accredited Equivalent (Essential); A relevant degree in Digital Marketing (Essential); Bachelor’s Degree or equivalent in Marketing Management or Customer Relationship Management (Advantageous); Diploma or equivalent on Marketing Automation strategy and implementation (Advantageous)
• 2-3 years’ hands-on marketing automation campaign management experience (Essential); Previous role experience working with any marketing automation platform, e
• g
• SAS 360, Adobe or Salesforce with Administrator credential (Essential); Digital design experience and/or understanding of HTML coding (Essential); Experience within Financial Services environment (Advantageous)

Application instructions:

• Click on the green button to apply